Skills: Web Design, Interaction Design, Systems Design
Tools: Figma, Wordpress, Google Analytics, Miro, Google Suite, Webflow
Funding: Startup-funded
Team: 4 designers, engineers, product managers, and external clinical teams
Timeline: 6 months
Level of Involvement: End-to-end ownership of design, from research to implementation
Platform:
Patient-side: Mobile app (iOS & Android)
Clinician-side: Web dashboard
Purpose
Enhancing UX for Pelvic Health
Redesigning Pelvi’s Onboarding & Workout Interface
Improve user retention, accessibility, and engagement by refining the 2 most critical flows: onboarding and workouts.
Industry: Health, Fitness, & Wellness; Digital Health Solutions
Problem Statement
Solution
Pelvi users, particularly postpartum women and individuals with pelvic health concerns, struggled with:
A confusing onboarding experience that led to high drop-off rates.
A rigid workout interface that didn’t accommodate varying schedules or accessibility needs.
Lack of motivation due to poor progress tracking and engagement features.
Scattered UI components, making navigation and usability difficult.
Challenges
Redesigning critical flows without alienating existing users.
Improving accessibility for users with different mobility needs.
Balancing usability, medical accuracy, and business goals.
The final design focused on seamless navigation, clear hierarchy, and engaging micro-interactions.
Onboarding: Reduced cognitive load by breaking forms into smaller steps.
Workouts: Designed an intuitive playback-style session rather than overwhelming lists.
Progress Tracking: Introduced small, achievable milestones to keep users motivated.
Behind the Scenes
Accessibility testing ensured contrast, touch targets, and voice guidance met standards.
Data-backed iterations resulted in a 40% decrease in user confusion (based on usability studies).
Context
Project Goals
✅ Reduce onboarding drop-off rates by 40% within three months.
✅ Double user retention and engagement by redesigning the workout interface.
✅ Improve accessibility and adaptability for users with different experience levels.
Accomplishments
✅ Revamped onboarding process with a user-friendly, step-by-step flow to reduce cognitive overload.
✅ Time-based workout flow for flexible, guided exercises rather than rigid task-based completion.
✅ Scalable design system to ensure consistency, accessibility, and long-term growth.
Impact
✅ 40% decrease in onboarding drop-off rates within 3 months.
✅ 2x increase in user retention after redesigning the workout interface.
✅ 20% improvement in accessibility score after implementing WCAG-compliant UI.
✅ 30% reduction in customer support tickets related to workout confusion.
Approach
Methodologies & Tools
Human-Centered Design: User research, interviews, and usability testing to validate design decisions.
Design Sprint: Rapid iterations to test onboarding and workout flow changes.
Prototyping & Usability Testing: Conducted A/B testing to compare old vs. new flows.
Why These Methods?
Users required intuitive interactions due to limited time and attention.
Research-driven iterations ensured we tackled actual pain points rather than assumptions.
A scalable design system was necessary for future-proofing the platform.
Key Events, Insights, and Decisions
User Research & Key Insights
High onboarding drop-off (60%) – users felt overwhelmed by too many questions upfront.
Workout adherence was low (30%) – rigid time slots didn’t fit unpredictable schedules.
Users needed small wins – lack of visible progress discouraged them.
Design Iterations
Onboarding Redesign
Simplified form fields, progressive disclosure, and added a guided walkthrough.
Before: Cluttered UI with too many fields upfront.
After: Step-by-step onboarding with engaging progress indicators.
Workout Interface Overhaul
Replaced static exercise lists with time-based flows, allowing users to adjust intensity.
Integrated accessibility features like haptic feedback and audio guidance.
Before: Complex workout lists with no flexibility.
After: Adaptive sessions based on progress and user input.
Scalable Design System
Created reusable UI components for future features.
Ensured compliance with WCAG accessibility standards.
“The new onboarding is so much easier to get through—I didn’t feel lost.”
“I love the flexible workout timer, it makes it so much easier to fit in my day!”
Takeaways & Lessons Learned
What went well?
✅ User research drove real impact, validating our design changes.
✅ Scalable design system saved time for future updates.
✅ Collaboration with engineering ensured a smooth handoff and implementation.
If I had more time...
⚡ Invested more time in personalization features for different user needs.
⚡ Iterated further on progress tracking visualizations to enhance motivation.
This project strengthened my expertise in UX strategy, accessibility, and cross-functional collaboration. More importantly, it reinforced the value of empathy-driven design in improving real users’ lives.
2 personas for our 2 different user demographic groups to inform our design decisions later down the road
Summary
If you're tired of scrolling, here's a quick <2 minute presentation that previews the main projects I've been working on with Pelvi.
